Samsung Electronics Switzerland –


Samsung Electronics Switzerland


Since the 2014 Olympic Games Samsung have been running an authentic 360° campaign targeting a young audience to promote their sustained support of young Swiss sporting talent through sponsorship. The PERSPACTIVES campaign platform showcases snowboarding, freeskiing, ski cross and biking. The central hub is a gateway to tailor made content including, for example a 360° snowboard film, interactive activation techniques from competitions to Instagram challenges as well as brand experience events and workshops. Prominent brand ambassadors act as opinion leaders who are capable of using their standing in the core-scene to enable eye-level communication with the target audience.

  • Yoko Ono's Macintosh HD
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  • Bullseye
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  • They see me rollin'!
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