Samsung Electronics Switzerland – 360° Snowboard & Freeski Film


Samsung Electronics Switzerland

360° Snowboard & Freeski Film

Idea and concept design for the first choreographed 360° snowboard and freeski clip to be used as an activation tool for Samsung’s virtual reality headset, GEAR VR. By involving Samsung Switzerland’s teams of athletes, the film was an impressive display of the features of the virtual reality headset. The film and its accompanying, insightful behind-the-scenes content were distributed over Samsung Switzerland’s digital channels, through worldwide special interest PR and through the athletes’ own channels. Additionally, the clip was also used on stands, displays, and for POS activation. YouTube & Google even included the film in their Top Ten Best 360 Films worldwide.

Tip: The clip should ideally be watched with the Samsung GEAR VR or in the YouTube smartphone app. The video will of course display in the browser but you have to use the mouse to alter the viewpoint.

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