Ray-Ban – Polarized Tour

A series of concerts staged throughout German cities intended to sharpen the brand perception of the target audiences whilst simultaneously publicising their Polarized Lens Technology. Tour stops also provided an opportunity to invite retailers and carry out product training courses.

The tour was staged over two consecutive years as an authentic music experience with credible brand and product integration. The tour’s success was down to the fact that it was primarily oriented around the needs of the artists and customers while the brand itself acted as a reserved host.