Ray-Ban – opti2016: Iconic Nights

“Ray-Ban Iconic Nights” is the night-time instalment of the trade show stand concept “Iconic Amp” at the optics trade show opti2016. A concert and party event conceptualised as an authentic brand experience, facilitating an emotional connection between the target audience and Ray-Ban. The choice of live acts such as Occupanther, Kid Simius and Raury reinforces Ray-Ban’s proven eye for emerging international newcomers. As an additional feature, suitably themed activation tools allowed visitors to delve deeper into the world of Ray Ban.