Ray-Ban – opti2016: Iconic Amp



opti2016: Iconic Amp


Ray-Ban, living legends of the sunglass manufacturing world, took a unique “Rock Star” trade show stand concept to opti2016. The focal point of the stand was a monumental guitar amp with big screens and an interior stage complete with house band. A complex multimedia show featuring live music took visitors on a journey through pop culture emphasising Ray-Ban’s legendary status.

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